Browsing School of Journalism (MU) by Thesis Advisor "Rodgers, Shelly"
Now showing items 1-4 of 4
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Human vs. machine as message source in advertising: examining the persuasiveness of brand influencer type and the mediating role of source credibility for advertising effectiveness in social media advertising
(University of Missouri--Columbia, 2022)Message source effects on persuasion of target audiences have been examined for decades by scholars in advertising, consumer behavior, communication, and psychology, among others. Myriads of studies are available on the ... -
A study of political consultants' views on "permanent campaigning"
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] Holding campaign style rallies and maintaining a campaign style messaging more than a year after being elected, President Trump still seems ... -
A survey of brand co-creation and online brand community engagement with U.S. consumers
(University of Missouri--Columbia, 2020)The focus of the research is on the application of brand co-creation and online brand community (OBC) engagement as increasingly popular concepts in the areas of branding, brand management, and advertising. A theoretical ... -
Telling an augmented story - how can web-based augmented reality be used in designing narratives for brands?
(University of Missouri--Columbia, 2023)[EMBARGOED UNTIL 8/1/2024] The advance of website-based augmented reality (Web AR) enables advertisers to create and lets consumers receive mobile AR (MAR) content easily, necessitating research on Web AR used to design ...