Browsing School of Journalism (MU) by Thesis Advisor "Stemmle, Jonathan"
Now showing items 1-3 of 3
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Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English
(University of Missouri--Columbia, 2022)The present qualitative study investigated the phenomenon of using cultural dialect African American Vernacular English (AAVE) in codeswitched advertising by gathering Black American perceptions related to this semiotic ... -
Source credibility and influencers: a qualitative study of the YouTube beauty community
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI-COLUMBIA AT REQUEST OF AUTHOR.] With the oversaturation of beauty products in the market, consumers are increasingly having a hard time figuring out what the next best product ... -
What constitutes credibility? : an anlysis of fitness influencer credibility on Instagram
(University of Missouri--Columbia, 2020)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI--COLUMBIA AT REQUEST OF AUTHOR.] As companies increasingly use social media and online platforms as an advertising tactic, many are beginning to recognize the value of ...