Browsing School of Journalism (MU) by Thesis Advisor "Sun, Yue"
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Multimedia effect and its impact on consumer responses toward online promotion : an empirical study of medical tourism promotion (University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study explores the multimedia effect, as well as seeks to detect its impact on consumers' responses. This thesis particularly investigates the ...