Browsing School of Journalism (MU) by Title "The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty"
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The effects of expected and unexpected experiential marketing promotions on brand image and brand loyalty
(University of Missouri--Columbia, 2015)Brands have been advertising on platforms such as television, magazine and radio for decades. However, with the increase in technology and the lack of consumer attention to traditional media, brands must find new ways to ...