Browsing School of Journalism (MU) by Title "The influence of statistical and narrative evidence on consumer search for additional product information"
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The influence of statistical and narrative evidence on consumer search for additional product information
(University of Missouri--Columbia, 2014)The purpose of this 2 X 2, between-subjects experiment is to use the model of Information Search Process (ISP) to test the effects of two common message features used in electronic word-of-mouth: statistical valence ...