Browsing School of Journalism (MU) by Title "The psychological effects of star rating numeracy cues and customer review feedback on information processing of electronic word-of-mouth"
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The psychological effects of star rating numeracy cues and customer review feedback on information processing of electronic word-of-mouth
(University of Missouri--Columbia, 2014)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This 2x3x2 factorial experiment examined the psychological effects of star rating numeracy cues and customer review feedback of online consumer product ...