Browsing School of Journalism (MU) by Title "What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective"
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What do the influencers think? : An analysis of brand-influencer relationships from health and fitness influencers' perspective
(University of Missouri--ColumbiaUniversity of Missouri--Columbia, 2021)Social media influencers have become a popular brand marketing tool that many businesses are investing in, especially within the health and fitness industry. The interactivity and personalization of social media platforms ...