Browsing School of Journalism (MU) by Title "Why should they comment? : understanding local television news viewers' motivation for commenting on stations' Facebook pages"
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Why should they comment? : understanding local television news viewers' motivation for commenting on stations' Facebook pages
([University of Missouri--Columbia], 2014)171 participants, recruited from a large Midwestern university, viewed a mock Facebook post from a local television news station. The four conditions each featured the same news story, but some treatments had a statement ...