Browsing School of Journalism (MU) by Title "Young blood: persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads"
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Young blood: persuading young people to give blood by applying concepts of self-perception and social norms theories to recruitment ads
(University of Missouri--Columbia, 2006)Communication professionals must find ways to recruit more donors to give blood more times to continue meeting the demand for a safe and adequate blood supply. Young people could supply blood for years to come if they ...