Browsing Graduate School - MU Theses and Dissertations (MU) by Title "A mediation model of the impact of for- and non-profit environmental advertising"
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A mediation model of the impact of for- and non-profit environmental advertising
(University of Missouri--Columbia, 2009)An increase in society's environmental consciousness has spurred the use of environmental marketing strategies by many companies. This study sought to increase understanding of how participants react to environmental ...