Browsing Graduate School - MU Theses and Dissertations (MU) by Title "Acculturation levels and brand perceptions of Hispanic female consumers"
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Acculturation levels and brand perceptions of Hispanic female consumers
(University of Missouri--Columbia, 2017)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The research in the following thesis reveals a correlation between acculturation and brand perceptions of Hispanic female consumers. This study was ...