Browsing Graduate School - MU Theses and Dissertations (MU) by Title "Eat MO beef : effects of regional labeling on Missouri consumers' beef preferences"
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Eat MO beef : effects of regional labeling on Missouri consumers' beef preferences
(University of Missouri--Columbia, 2021)With recent activity suggesting a desire to increase Missouri's meat processing capacity, it is necessary to provide consumer data for industry consideration. The objective of this research is to empirically measure Missouri ...