Browsing Graduate School - MU Theses and Dissertations (MU) by Thesis Advisor "Leshner, Glenn"
Now showing items 1-14 of 14
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Cue the disgust: the effect of smoking cues and disgusting images in anti-tobacco advertisements on smokers' and nicotine-withdrawn smokers' psychophysiological responses, smoking urges, and intent to quit smoking
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study examined how non-withdrawn tobacco smokers and nicotine-withdrawn tobacco smokers cognitively and emotionally process anti-tobacco ... -
Does the number of Facebook 'likes' influence how users perceive humorous pictures shared on Facebook?
(University of Missouri--Columbia, 2012)83 participants, recruited from a large Midwestern university, viewed 10 humorous pictures, half of which were significantly funnier than the other half. The number of times each picture had been 'liked' on Facebook was ... -
Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)Reactance theory (Brehm, 1966; Brehm & Brehm, 1981; Dillard & Shen, 2005) explains that persuasion may fail by inducing threats to individuals' perceived autonomy; this study provides evidence of pathways through this ... -
The effects of modality, English language proficiency, and length of stay on immigrants' learning from American news about politics
(University of Missouri--Columbia, 2017)This dissertation explored how well immigrants in the United States learn from American political news. Predictions in this online experiment were based on a 1990 survey in which Korean Americans with lower language ... -
The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands
(University of Missouri--Columbia, 2009)This research sought to understand whether or not direct-to-consumer prescription drug ads (DTC ads) made people think about their own death (referred to as mortality salience) and what effects these thoughts had on people's ... -
The effects of stereotypical depictions of African-Americans in web-based news stories presented in conditions with different levels of distraction
(University of Missouri--Columbia, 2010)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The study explored how individuals cognitively process stereotype-consistent and stereotype-inconsistent information about African-American characters ... -
Employee retirement plans : increasing participation and contribution levels in voluntary retirement plans via message framing and self-efficacy
(University of Missouri--Columbia, 2016)Many Americans are ill-prepared for retirement. Either they are not saving or do not have access to retirement plans and/or retirement plan education. National trends suggest companies are moving away from employer-sponsored ... -
Examining the effects of blame vs. attack anti-tobacco messages using the limited capacity model of motivated mediated message processing
(University of Missouri--Columbia, 2007)Previous research using cognitive and persuasive measures posits that traditional blame anti-tobacco advertisements which conceptualize smoking problems and consequences as caused by the individual are superior to the new ... -
Exploring the effect of news message complexity on cognitive complexity and attitude extremity
(University of Missouri--Columbia, 2014)This thesis explores how the number of perspectives presented in a news story influences cognitive complexity and attitude extremity. I hypothesized that a news message featuring more than two perspectives – a complex story ... -
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
(University of Missouri--Columbia, 2008)This study examined the effects of congruity and proximity on game players' brand memory, attitude toward the brand, and resources available at encoding for advergames. A 2(congruity) x 2(proximity) x 2(advergame) ... -
The impact of webpage complexity and photo intensity on processing of online news
(University of Missouri--Columbia, 2014) -
A mediation model of the impact of for- and non-profit environmental advertising
(University of Missouri--Columbia, 2009)An increase in society's environmental consciousness has spurred the use of environmental marketing strategies by many companies. This study sought to increase understanding of how participants react to environmental ... -
Priming the reflexive canvas of the mind in a them/us reality a study of priming ethnic stereotypes in the news : responses to female Arab and Israeli prototypes
(University of Missouri--Columbia, 2012)Present research shows that there is no study examining media representation of Arab women and Israeli women as a prime causing stereotype activation in Americans. The goal of this study was to understand how news stories ... -
Sound off (or sound on) : melodic repetition, sonic branding and interactive advertisements
(University of Missouri--Columbia, 2009)This study examined whether or not familiarity, defined as repeated exposure to melodies, affects attitude toward and recognition for information of an advertised brand or interactive advertisement, differently than ...