Browsing Graduate School - MU Theses and Dissertations (MU) by Thesis Advisor "McKean, Mike (Michael L.)"
Now showing items 1-4 of 4
-
Betting on technology : the diffusion of mobile live-streaming apps within news startup actor-networks
(University of Missouri--Columbia, 2016)This research combines the diffusion of innovations and actor-network theoretical models to present a detailed explanation of how the live-streaming mobile apps Meerkat and Periscope were adopted at two digital news startups, ... -
Editorial analytics : how a U.S. newspaper applies data to match target audiences
(University of Missouri--Columbia, 2018)This research is an in-depth case study of a major regional U.S. daily embracing audience data under the pressure of limited resources and shrinking advertising budgets. The legacy news operation observes analytics through ... -
Tweeting while leading : President Trump's Twitter habits from a Washington media perspective
(University of Missouri--Columbia, 2018)This research is an in-depth study of how the current President of the United States is tweeting while leading our country and how that has impacted the traditional information gatekeeping role of the news media. By applying ... -
Viral video advertisements : uses and gratifications research
(University of Missouri--Columbia, 2012)This research seeks to ascertain the uses and gratifications achieved by their choice to disseminate video advertisements that they view on the internet, allowing the advertisement to spread in a viral nature. The goal is ...