Browsing Graduate School - MU Theses and Dissertations (MU) by Title "Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach"
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Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
(University of Missouri--Columbia, 2018)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research examines how individuals engage with urban, community-building nonprofits on Facebook. Nonprofits rely heavily on social media marketing ...