Browsing Graduate School - MU Theses and Dissertations (MU) by Title "Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings"
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Responding to racism : how specific communication strategies may decrease likelihood of boycotts, protests and uprisings
(University of Missouri--Columbia, 2015)While there is vast research on crisis communication strategies, there is a gap in work concerning how to evaluate these strategies among the public and specific stakeholders. The goal of this study was to attain a better ...