Browsing Graduate School - MU Theses and Dissertations (MU) by Thesis Advisor "Richins, Marsha Lee"

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  • Cynical consumers : dangerous enemies, loyal friends 

    Helm, Amanda E., 1973- (University of Missouri--Columbia, 2006)
    This dissertation introduces and develops the construct of consumer cynicism, characterized by a perception of a pervasive, systemic lack of integrity in the marketplace, and investigates how cynical consumers behave in ...

  • Social insecurity and the role of possessions : buying friends or replacing them? 

    Gunz, Alexander (University of Missouri--Columbia, 2012)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This dissertation extends the literatures on coping and social anxiety by suggesting that people cope with social threats not just by directly trying ...