Browsing Graduate School - MU Theses and Dissertations (MU) by Thesis Advisor "Steffens, Martha"
Now showing items 1-4 of 4
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The beauty of celebrity endorsements : a study on audience reception of celebrity endorsed cosmetics with a view through the lens of upper-class and middle-class women
(University of Missouri--Columbia, 2011)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Advertisers constantly compete for consumers' attention and business. Thus, it is imperative for advertisers to develop superior strategies to gain ... -
Investor publications' reporting on the Great Recession of 2007-2009
(University of Missouri--Columbia, 2015)Did investor publications--which brag that they give their readers the timely, accurate information they need to make the right decisions--accurately portray the beginning of the Great Recession of 2007-2009? To answer ... -
Qualitative analysis of the impact of a mass shooting on a broadcast journalist
(University of Missouri--Columbia, 2013)This research examines the impact of the Aurora, Colo., movie theater shooting on first-responding journalists, focusing on their professional lives and reporting techniques. The research was completed using a qualitative ... -
A study of legacy U.S. newspapers' digital subscription prices
(University of Missouri--Columbia, 2017)Disruptive innovation of the newspaper industry is forcing publishers to reconsider reader revenue models as, on the whole, print subscription rates continue to fall and digital advertising revenue rates fail to pick up ...