Browsing Graduate School - MU Theses and Dissertations (MU) by Title "Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery"
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Testing the role of corporate social responsibility and crisis response messaging in corporate reputational recovery
(University of Missouri--Columbia, 2016)The practice of public relations is complex, fluid, and multifaceted (Cancel et al., 1997): Job skills range from relationship building (Wood, 2015), to media relations and crisis communications. Crises draw intense attention ...