Browsing Graduate School - MU Theses and Dissertations (MU) by Title "The impact of the 2015 refugee crisis on the international place brand of Hungary"
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The impact of the 2015 refugee crisis on the international place brand of Hungary
(University of Missouri--Columbia, 2016)This quantitative study examines how the 2015 European refugee crisis events affected the international place brand of Hungary on Twitter in both short and long terms. The study supports the application of quantitative ...