Browsing Graduate School - MU Theses and Dissertations (MU) by Title "The interplay of legitimacy gains and technical gains in the adoption of social media"
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The interplay of legitimacy gains and technical gains in the adoption of social media
(University of Missouri--Columbia, 2013)The benefits of adopting new practices vary: some provide technical efficiency and some are institutions and bestow legitimacy to adopting firms. These distinct benefits have been treated in isolation in the literature, ...