• The route to persuasion: gaining/maintaining local support for the hometown Air Force mission 

    Hague, Mary Catherine (University of Missouri--Columbia, 2008)
    Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, gaining/maintaining local interest and support. This study specifically ...
  • Wingman, warrior, airman: branding the U.S. Air Force 

    Duncan, Kristen D. (University of Missouri--Columbia, 2010)
    Since the U.S. Air Force's inception in 1946, even after 60 years of air superiority and dominance, the Air Force struggles to find a recognizable image and identity among the five services, to include the U.S. Army, Navy, ...