Browsing Theses and Dissertations (MU) by Title "Expanding a TV measurement monopoly : Nielsens inclusion of new media subfields"
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Expanding a TV measurement monopoly : Nielsens inclusion of new media subfields
(University of Missouri--Columbia, 2015)Digital media provide multiple measures to quantify television audiences. Newer measures challenge Nielsen Ratings' established status as the market information regime on which audiences are commoditized. Although, such ...