Browsing Theses and Dissertations (MU) by Title "Insidious role of complacency in business-to-business relationships"
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Insidious role of complacency in business-to-business relationships
(University of Missouri--Columbia, 2013)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This research draws on resource-based theory and heuristic versus systematic processing model and examines the effects of intentional and unintentional ...