Browsing Theses and Dissertations (MU) by Title "Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future"
Now showing items 1-1 of 1
-
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ...