Browsing Theses (MU) by Title "A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice"
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A study of the individual and organizational characteristics influencing event planner's perception on information content and channel choice
(University of Missouri--Columbia, 2009)Based on the understanding of the role of event planners within the context of organizational decision making process, the main purpose of this study is to examine factors (i.e., organizational vs. individual) that influence ...