Browsing Theses (MU) by Thesis Advisor "Alexander, Amanda, 1984-"
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Better beer : an exploratory analysis of craft beer flavor preferences and market segmentation.
(University of Missouri--Columbia, 2015)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Craft beer has been on a steady incline of growth since the late 1980's (Brewers Association, 2015), this growth has occurred due to American consumers ...