Browsing Theses (MU) by Title "Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs"
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Green with emotion : the effect of negative emotional appeal intensity on cognitive processing of environmental PSAs
(University of Missouri--Columbia, 2008)Emotion and cognition are two interrelated concepts in mass media research. This study examines the effect of negative emotional intensity in environmental public service announcements on cognitive processing and behavioral ...