Browsing Theses (MU) by Thesis Advisor "Wise, Kevin Robert"
Now showing items 1-6 of 6
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Blogging for participants: framing the candidate blog for mobilization
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study examined the effects of message framing on intentions to participate on behalf of a political candidate, as well as the moderating role of ... -
Choosing your own adventure : hyperlinks and their effects on memory
(University of Missouri--Columbia, 2008)For this experiment, 39 students from a large Midwestern university were exposed to a total of ten articles, two main articles about 150 words in length, called parent page articles, and eight linked articles. Each of the ... -
The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)An experiment tested two two-part hypotheses predicting the effect of specific avatar features -- avatar humanness and eye contact -- on perceived credibility of related comments about online news stories. Participants ... -
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ... -
Two voices: social presence, participation, and credibility in online news
(University of Missouri--Columbia, 2006)An experiment tested hypotheses predicting that social presence would increase participation and credibility on a newspaper website. Participants read four news articles in one of four conditions created by crossing two ... -
When response is news : individual reactions to news websites that solicit reader opinion as moderated by need for closure
(University of Missouri--Columbia, 2009)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study of undergraduate and graduate students (N=61) examined individual reactions to news websites that solicit immediate reader opinion as ...