Browsing Theses (MU) by Identifier "https://hdl.handle.net/10355/6670"
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Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ...