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dc.contributor.advisorHa-Brookshire, Jungeng
dc.contributor.authorEmadi, Mona S.eng
dc.coverage.spatialUnited Stateseng
dc.date.issued2013eng
dc.date.submitted2013 Summereng
dc.descriptionA Thesis Submitted to Faculty of the Graduate School at the University of Missouri in Partial Fulfillment of the Requirements for the Degree Master of Science.eng
dc.descriptionThesis supervisor: Dr. Jung Ha-Brookshire.eng
dc.description.abstractConsumers show dissimilar behaviors towards products at their purchase intention considering companies' socially responsible practices, but, this may not be the same for both low and high involvement products while purchasing. Literature review suggests that consumers in the U.S expect companies to be socially responsible in both environmental and social dimensions. This is more critical in apparel industry due to several violations regarding these both dimensions. On the other hand, socially responsible consumers pay more attention to these practices compared to other clusters of consumers including browns. This study sought to investigate the relation between information related to socially responsibility (SRI), consumers' profile (PRFL), and product involvement (INV) on consumers purchase intention. For this study, SRI was considered to have 2 dimensions: present and absent. The PRFL also had two categories, socially responsible and brown. Similarly, INV had two levels of involvement, high and low. A 2X2X2 matrix was designed and each participant was exposed to two of profiles in a random order. The study supports that consumers have concern about clothing products and companies' practices affect their purchase intention. Also, the effect of information related to SRI is associated with consumers' profile. In addition, products' level of involvement is associated with SRI and consumers' profile on their purchase intention. Moreover, this study compliments the former studies by suggesting that not all groups of consumers want to be good citizens by purchasing higher involvement products with SRI. Implications, limitations and scope of further research are also discussed.eng
dc.description.bibrefIncludes bibliographical references (pages 63-67).eng
dc.format.extent1 online resource (85 pages) : illustrations (some color)eng
dc.identifier.oclc897127138eng
dc.identifier.urihttps://hdl.handle.net/10355/40183
dc.identifier.urihttps://doi.org/10.32469/10355/40183eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri-Columbia. Graduate School. Theses and Dissertationseng
dc.source.originalSubmitted by the University of Missouri--Columbia Graduate Schooleng
dc.subject.lcshConsumer behavioreng
dc.subject.lcshConsumers -- Attitudeseng
dc.subject.lcshConsumers' preferences -- Environmental aspectseng
dc.subject.lcshMarketing -- Psychological aspectseng
dc.titleThe effect of product involvement on socially responsible consumer behavioreng
dc.typeThesiseng
thesis.degree.disciplineTextile and apparel management (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelMasterseng
thesis.degree.nameM.S.eng


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