Practical horse psychology (2009)
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Every time people use horses, they exercise psychology, because their strength is no match to that of horses. If we don't use superior psychology, we may find horses using us to achieve objectives that are not consistent with the intended goal. Such a situation results in owner dissatisfaction and a spoiled horse whose value may dangerously approach those packed in cans for dog and cat food. Modern horse psychology attempts to anticipate probable behavior of horses under different conditions and establish those conditions that encourage responses consistent with goals of the horse handler.
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