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    The Rhetoric of Guilt and the Body [abstract]

    McDermott, Margaret Ann
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    [PDF] McDermottBP2008.pdf (46.87Kb)
    Date
    2008
    Format
    Abstract
    Presentation
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    Abstract
    Guilt is an emotion common to most individuals. It is also a less common rhetorical device used to persuade an audience toward making one decision or another. Yet, when we look at the history of rhetoric, Aristotle in particular, there is no mention of guilt as a tool used to motivate. Although it is fairly common device today, little research into guilt as a motivator has been done. Because we see guilt in advertising rhetoric as well as rhetoric of social movements, it is important to look at how and why this emotion has become a part of rhetorical messages. Guilt as a motivator has been used in the past, and it appears frequently in conduct literature, especially that literature directed at women.
    URI
    http://hdl.handle.net/10355/405
    Rights
    OpenAccess
    This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
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    • Body Project 2008 Conference (MU)
    • English presentations (MU)

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