Browsing 2005 Dissertations (MU) by Thesis Advisor "Thorson, Esther"
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The emotional and cognitive processing of negative news photographs
(University of Missouri--Columbia, 2005)The purpose of this study was to determine if the structural features and emotional content of negative news images affected viewers' responses. A pair of within-subjects experiments manipulated the color and size of the ... -
Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context
(University of Missouri--Columbia, 2005)This dissertation examined the relationship among four exposure conditions in marketing communications (pure advertising, advertising priming, publicity priming, and pure publicity) that include either advertising or ...