Browsing 2006 MU dissertations - Freely available online by Thesis Department "Journalism (MU)"
Now showing items 1-5 of 5
-
Building a media agenda on health disparities : how issue perceptions and news values work to influence effectiveness
(University of Missouri--Columbia, 2006)Building on prior literature conceptualizing the role of public relations in influencing the media agenda, this study proposes a model of agenda building that explores the determinants of the agenda building process and ... -
Penetration of innovation : taming the unexplored interactions between information, knowledge and persuasion in the innovation-decision model
(University of Missouri--Columbia, 2006)Building upon Everett Roger's theory of Diffusion of Innovations, foraging into knowledge acquisition theories, and leaning heavily onto the new communication perspectives opened by New Media, the present study aims to ... -
Pictures and pixels : digital photographic archives at newspapers, photographic agencies and libraries
(University of Missouri--Columbia, 2006)A survey (N = 167) and in-depth interviews were conducted to examine organizational influences on the diffusion of an innovation. Daily newspapers, historical libraries and museums and photographic agencies that handle ... -
Tainted gift? : harmful effects of a bad profit company's corporate social responsibility activity on the associated good nonprofit organization's future
(University of Missouri--Columbia, 2006)Using structural equation modeling, this study tested the effectiveness of two communication factors (the source affiliation type and the level of Corporate Social Responsibility value) on people's source trustworthiness, ... -
William Apess, Elias Boudinot, and Samuel Cornish : Native Americans and African-Americans looking for freedom of expression, representation, and rhetorical sovereignty during the age of Jackson
(University of Missouri--Columbia, 2006)During the age of Jackson, freedom of expression benefited Native Americans and African-Americans in the United States, as it helped them to battle against misrepresentation and controls of information and to develop a ...