• Net gains: potential citizen journalists use traditional media often and have a strong need for news 

    Meyer, Hans K. (University of Missouri--Columbia, 2006)
    Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ...
  • The value of banner advertising on the web 

    Kozlen, Kevin (University of Missouri--Columbia, 2006)
    This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...