Browsing 2006 Theses (MU) by Thesis Advisor "Bentley, Clyde H., 1951-"
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Net gains: potential citizen journalists use traditional media often and have a strong need for news
(University of Missouri--Columbia, 2006)Even after more than 10 years, the Internet has not replaced the newspaper. In fact, research suggests a strong complimentary relationship between online and printed news. Information seekers or newshounds will seek out ... -
The value of banner advertising on the web
(University of Missouri--Columbia, 2006)This paper explores the effectiveness of banner advertising on the Web and they hold for users, based on their previous experiences. Semi-structured interviews were conducted with several Web users to understand what makes ...