Browsing 2009 Theses (MU) by Thesis Advisor "Wise, Kevin Robert"
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The effect of avatars on perceived credibility of comments posted to online news stories
(University of Missouri--Columbia, 2009)An experiment tested two two-part hypotheses predicting the effect of specific avatar features -- avatar humanness and eye contact -- on perceived credibility of related comments about online news stories. Participants ... -
When response is news : individual reactions to news websites that solicit reader opinion as moderated by need for closure
(University of Missouri--Columbia, 2009)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] This study of undergraduate and graduate students (N=61) examined individual reactions to news websites that solicit immediate reader opinion as ...