Browsing 2009 MU theses - Access restricted to MU by Thesis Department "Food science (MU)"
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Consumer reactions to restaurants' post-food crisis marketing strategies: a risk-benefit appraisal approach
(University of Missouri--Columbia, 2009)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Due to the huge impact of food safety events on hospitality industry, needs for planning effective restaurant post-food crisis strategies have been ...