Browsing 2007 Dissertations (MU) by Title "Have you seen the new model? : visual design and product newness"
Now showing items 1-1 of 1
-
Have you seen the new model? : visual design and product newness
(University of Missouri--Columbia, 2007)Firms must continually innovate to successfully meet both consumer needs and competitive pressures. Previous investigations of innovation have examined this construct solely from the firms' perspective and only minimal ...