Browsing 2007 Dissertations (MU) by Thesis Advisor "Kramer, Michael W."
Now showing items 1-2 of 2
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Fantasy football participation and media usage
(University of Missouri--Columbia, 2007)This study looked at the effects fantasy football participation had on media use, audience activity, viewing motivation patterns and gratifications received when simultaneously examining the effects of sport fandom ... -
Selling class : constructing the professional middle class in America
(University of Missouri--Columbia, 2007)To understand the role of mediated messages in organizational socialization, this study analyzes the constructions of class and gender in popular business advice books (BABs). The books are used as training tools in many ...