Browsing 2007 MU dissertations - Freely available online by Thesis Advisor "Evans, Kenneth R."
Now showing items 1-2 of 2
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From service design to delivery : integrating marketing and operations in the service unit
(University of Missouri--Columbia, 2007)Marketing and operations researchers approach services with widely divergent paradigms, focusing on different routes to success. These different approaches often cause these researchers to come to opposing conclusions and ... -
Salesforce control systems : an integrated approach
(University of Missouri--Columbia, 2007)Salesforce management has strategic importance to a company's competitive advantage. However, to date, the direct effects of the salesforce control systems on sales personnel's key job outcomes are inconclusive and the ...