Browsing 2007 Theses (MU) by Thesis Advisor "Ge, Xiao"
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An experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavior
(University of Missouri--Columbia, 2007)The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global ...