Browsing 2007 Theses (MU) by Thesis Advisor "Neitz, Mary Jo, 1951-"
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Branding faith: object and consumerism in religious identity construction
(University of Missouri--Columbia, 2007)In this thesis I theorize about the potentially negative affects of competition among Evangelical groups in their attempts to attain members on a college campus. I hypothesize that in order to draw the attention of potential ...