Browsing 2007 Theses (MU) by Identifier "b59455822"
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The power of advertising awards: a comparison of effectiveness between award-winning & none-award TV commercials
(University of Missouri--Columbia, 2007)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study investigates whether award-winning ads are more effective than none-award ads in provoking consumer responses in cognition, affect and ...