Browsing 2007 MU theses - Freely available online by Thesis Department "Textile and apparel management (MU)"
Now showing items 1-2 of 2
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An experimental study of consumer's attitudes toward the Web: cross-cultural analysis of cultural values and online consumer behavior
(University of Missouri--Columbia, 2007)The development of the Internet has generated an impact on the online marketing world widely. To be aware and sensitive about the cultural differences and consumer's web behavior are major premises for success in the global ... -
Influential product characteristics of apparel product performance as measured in profit
(University of Missouri--Columbia, 2007)This study investigated what previous studies have suggested as influential product characteristics of apparel product performance in an effort to prove the statistical significance of those characteristics. One hundred ...