Browsing 2007 MU theses - Access restricted to UM by Title "An organizational analysis of internally marketed branding strategies"

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  • An organizational analysis of internally marketed branding strategies 

    Prichard, Lori (University of Missouri--Columbia, 2007)
    [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This study explores whether organizations with renowned external brands market the brand internally in order to reinforce corporate mission, values and ...