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dc.contributor.advisorLewis, Bernard J.eng
dc.contributor.authorRichter, K. Julie, 1975-eng
dc.coverage.spatialOzark Mountainseng
dc.date.issued2005eng
dc.date.submitted2005 Falleng
dc.descriptionThe entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file.eng
dc.descriptionTitle from title screen of research.pdf file viewed on (November 13, 2006)eng
dc.descriptionIncludes bibliographical references.eng
dc.descriptionVita.eng
dc.descriptionThesis (Ph. D.) University of Missouri-Columbia 2005.eng
dc.descriptionDissertations, Academic -- University of Missouri--Columbia -- Forestry.eng
dc.description.abstractWith 74% of Missouri's forestland controlled by family forest owners, understanding this ownership group is important to ensuring the sustainable management of the state's forests. Audience segmentation techniques can help us to understand the diversity of this growing population, and to design effective communication strategies. Cluster analysis was used to construct an attitudinal typology of family forest owners in Missouri based upon responses to a mail questionnaire. Two attitudinal types of family forest owners were identified: legacy owners, for whom the land is an important part of one's personal and family identity, and detached owners, for whom it is not. Attitudinal type was related to management behaviors, with the legacy-oriented owners being more active forest managers than owners with less interest in family legacy. Legacy owners used more sources of information to learn about their land, and were more influenced by other people when making decisions about their woodland.eng
dc.identifier.merlinb57113427eng
dc.identifier.urihttp://hdl.handle.net/10355/4116eng
dc.languageEnglisheng
dc.publisherUniversity of Missouri--Columbiaeng
dc.relation.ispartofcollectionUniversity of Missouri--Columbia. Graduate School. Theses and Dissertationseng
dc.subject.lcshForest landownerseng
dc.subject.lcshLand use, Ruraleng
dc.subject.lcshForest landscape managementeng
dc.subject.lcshFragmented landscapeseng
dc.titleUsing attitutudes and motivations to segment the landowner audience: a typology of family forest owners in the Missouri Ozarks and description of management and information behaviorseng
dc.typeThesiseng
thesis.degree.disciplineForestry (MU)eng
thesis.degree.grantorUniversity of Missouri--Columbiaeng
thesis.degree.levelDoctoraleng
thesis.degree.namePh. D.eng


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