Redesign to Reconnect: How magazines are using redesigns as a tool to build a stronger relationship with their readerships
Metadata[+] Show full item record
Interviews with key staff who spearheaded the redesigns of five national magazines support the idea that magazine redesigns were conducted to connect better with the readership. Their explanation behind design decisions and motivation for doing a redesign can help other designers understand how and when a redesign can bolster newsstand sales, readership interest and readership growth.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License.
Showing items related by title, author, creator and subject.
A case study of Pittsburg Magazine : an analysis of the use of Facebook and Twitter from the perspective of magazine editors and readers Antonacci, Alexandria Anna (University of Missouri--Columbia, 2014)
Tibbitts, Tracee (University of Missouri--Columbia, 2016)Three art directors discuss managing the design of a magazine and preserving its visual identity while keeping the design fresh and interesting. They explain how their redesigns are rooted in the magazine's brand and ...
A textual analysis of women's health magazines : how women's health magazines set the agenda for women's beliefs about cardiovascular disease Salela, Alyssa (University of Missouri--Columbia, 2018)While heart disease kills an average of 399,028 women in the United States every year (Benjamin et al., 2017), women do not seem to be aware of the high risk of heart disease that they face (Mosca, Hammond, Mochari-Greenberger, ...