Redesign to Reconnect: How magazines are using redesigns as a tool to build a stronger relationship with their readerships
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Interviews with key staff who spearheaded the redesigns of five national magazines support the idea that magazine redesigns were conducted to connect better with the readership. Their explanation behind design decisions and motivation for doing a redesign can help other designers understand how and when a redesign can bolster newsstand sales, readership interest and readership growth.
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Tibbitts, Tracee (University of Missouri--Columbia, 2016)Three art directors discuss managing the design of a magazine and preserving its visual identity while keeping the design fresh and interesting. They explain how their redesigns are rooted in the magazine’s brand and ...
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