Browsing 2008 MU dissertations - Freely available online by Thesis Advisor "Xiao, Ge"
Now showing items 1-1 of 1
(University of Missouri--Columbia, 2008)The study was exploratory and examined channel-switching behavior using Theory of Planned Behavior in three retail channels (i.e. brick-and-mortar stores, catalogs, and the Internet). The theory assumes that individual ...