Browsing 2008 Theses (MU) by Thesis Department "Journalism (MU)"
Now showing items 21-36 of 36
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The military versus the press : Japanese military controls over one U.S. journalist, John B. Powell, in Shanghai during the Sino-Japanese war, 1937-1941
(University of Missouri--Columbia, 2008)Military controls over journalism and journalists during wartime have long existed in various forms. As multinational relations become more complex during a war, the military controls can extend beyond the journalists of ... -
Motivations and impression management : predictors of social networking site use and user behavior
(University of Missouri--Columbia, 2008)This paper applied the uses and gratifications theory to the social networking site, Facebook, in an effort to examine the predictive power of consumers' motivations with regards to site use and behaviors towards advertisements ... -
The perceived role of personal social identity in the promotion of arthritis self-management programs
(University of Missouri--Columbia, 2008)This research attempts to understand how a person with arthritis perceives his or her own social role identity and how that might relate to the underutilization of arthritis self-management programs. The ultimate goal of ... -
Revisiting fund-raising encroachment of public relations in light of the theory of donor relations
(University of Missouri--Columbia, 2008)This qualitative study of public relations and fund-raising practitioners in charitable organizations found fund-raising encroachment of public relations occurring at a rate roughly comparable to levels documented in the ... -
The route to persuasion: gaining/maintaining local support for the hometown Air Force mission
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] Each Air Force Base throughout the world has a Public Affairs team dedicated to communicating information about a base's specific mission and, ultimately, ... -
Saigon to Baghdad : comparing combat correspondents' experiences in Vietnam and Iraq
(University of Missouri--Columbia, 2008)This study compared the responses of journalists who covered the Vietnam War with responses of reporters who covered the conflict in Iraq to measure differences and similarities. The comparison showed that reporters working ... -
A smokin' good ad : how efficacy and emotional tone interact in anti-smoking messages
(University of Missouri--Columbia, 2008)This study explores how efficacy-related copy points and emotional tone interact during anti-smoking messages. A psychophysiological experiment was conducted to determine the level of attention, arousal, positive affect, ... -
Sociocultural tailoring in breast cancer websites : a content analysis
(University of Missouri--Columbia, 2008)The purpose of this study is to examine breast cancer websites to determine the extent to which sociocultural cues, relevant to African Americans, are used to convey information in websites. Sociocultural factors include ... -
Testing a model of resource assessment as a basis for developing strategic communication plans
(University of Missouri--Columbia, 2008)[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This thesis proposes to build a theoretical framework, a Model of Resource Assessment, which can help Public Relations practitioners to perform better ... -
That drug treats what?: the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising
(University of Missouri--Columbia, 2008)This study examined how emotional tone and narrative style in direct-to consumer (DTC) pharmaceutical advertising affect the memory link between the brand name advertised and the medical condition treated. For this study, ... -
Trained to eat : children's cognitive and emotional processing of snack food advergames
(University of Missouri--Columbia, 2008)The purpose of this study was to determine how children cognitively and emotionally process interactive marketing of snack food products in advergames. Investigating the general relationship between customizing this type ... -
A typology of online sponsorships
(University of Missouri--Columbia, 2008)This research provides a broad look at sponsorships across the Internet. The research sought to examine the characteristics of sponsorships across and within different website types, with a focus on health websites and ... -
Under the auspices of privacy � or not : surveying the state judicial treatment of access to government records
(University of Missouri--Columbia, 2008)While privacy is paramount to a person's liberty interest, it is not absolute in all circumstances. Often, public interests trump an individual's right to privacy. Since the enactment of freedom of information statutes by ... -
Value-framing of issues in the 2004 presidential campaign by American newspapers in Russian
(University of Missouri--Columbia, 2008)Which election issues of the 2004 presidential campaign received the most coverage in American newspapers for Russian-American readers? Were the arguments supporting issue stances framed in terms of human rights and values, ... -
Visual depictions of gender in parenting magazines
(University of Missouri--Columbia, 2008)This study examines gender-behavior modeling in the photographs of parenting magazines. This magazine category has been largely ignored in research on gender depictions in the media, even though the content may have primary ... -
Youth to youth : changing Palestinian-American images and stereotypes through online social networks
(University of Missouri--Columbia, 2008)Throughout the past few years, the perceived images and stereotypes of Palestinians and Americans have worsened as a result of a variety of political dynamics and policies related to both the United States and the Middle ...